Mudbath appoints globally-recognised Wes Fagan as new Chief Design Officer

Wes Fagan, formerly of Deloitte, R/GA, Coates Group and VHA, has joined the team at rapidly growing, digital product agency, Mudbath, as Chief Design Officer, in a move that will see the company ready to expand its global influence.

Originally from Ireland, Fagan relocated to Australia in 2009, taking up a senior design position at Vodafone Hutchison. Recruited into Deloitte, first as Experience Design Director for Customer, where he led projects for Australia’s biggest financial technology companies, and then Experience Design Director for Deloitte Inside, he was instrumental in working with key government clients to future-proof consultancy by streamlining and optimising processes with cutting-edge digital products.

At highly-awarded, New York headquartered agency, R/GA, Fagan again led experience design across a range of clients, and most notably delivered a diverse and expansive program of work for the team behind Australian invention, the Cochlear Implant, as well as experience design for Toyota, Telstra and Shiseido. Most recently, Fagan took on the role of Chief Experience Officer for software, hardware and research development company, Coates Group, facilitating research, analysis and design solutions for McDonalds, among other high-profile clients.

Born in Dublin, Fagan was exposed to a vast array of artistic expression from a young age, and after developing a passion for the space, formalised his education with studies in Human Computer Interaction, visual communications, brand and typography. Recently, winning two Good Design Awards in Australia and two Industrial Customer Experience Awards in the USA, he has delivered leading digital product design, complemented by consistent and powerful branding across a range of channels.

“Joining Mudbath is a very exciting opportunity,” said Fagan. “The agency’s growth, success and superb work speaks for itself, and with an incredibly talented engineering and design team already in place, it is primed to become a leader in product development.”

Committed to strategic consultancy and a genuine investment in customer experience, Mudbath approached Fagan to join its executive team, to inject his unique understanding of commercial creativity and customer behaviour analysis into the expanding business. One of Australia’s fastest growing digital product agencies, Mudbath partners some of the world’s most cutting-edge technology platforms. It is supported by a highly-skilled team across three locations in Australia, and it is dedicated to introducing effective and powerful digital transformation for the ambitious brands it works with.

“Wes’s key strength is his ability to work with ambitious organisations to reimagine their digital approach, by leveraging his deep specialisation in experience-led design,” said Mudbath CCO, Claire Dawson. “I am excited to have Wes join our executive team. His expertise in leadership, strategy and innovation will empower our organisation to lead in the current customer experience space, and his enthusiasm and passion for customer-led strategy is truly inspirational for us and for the businesses that seek our services.”

Mudbath was established by former William’s Senior Developer and Acting CTO of Pegasus, Josh Doolan in 2013, and has since grown to a national leader in digital product design, with more than 120 talented staff. It specialises in digital transformations, applying the power of cross functional teams to design, engineer and ship digital products for ambitious organisations.